Humanizing Your Manufacturing Marketing Strategy on The Kula RingCindy Deekitwong
In the latest episode of the The Kula Ring, a podcast by manufacturing marketing agency The Kula Partners, Cindy Deekitwong dives deep into what humanized marketing looks like and why it’s so important for an incredibly technical field. She talks about how looking at pain points from a human levels helps marketers better understand the user perspective and adjust accordingly…
“When you humanize marketing, you look at people. How they do things, why they bought a product and what jobs they need to get done. Products and technology come and go but the pain points are always there for us to solve. Humanized marketing is looking at marketing according to the pain point and from the user’s perspective.”
Use the link below to listen to the full podcast with Cindy to learn more about this emerging marketing tactic and how it can help your manufacturing business.