Tag - marketing

marketing approach

How to Approach Marketing in Early Adoption of AM Photopolymers

A guest article by Cindy Deekitwong, Global Head of Customer Experience, Incubator Business-Henkel Adhesive Technologies. In developing new business opportunities in a young industry, specifically photopolymer materials for 3D printing, material development and qualification come quickly to the forefront. Once the science is in place and the internal team understands their...

Marketing in the New Reality

Marketing has always been a dynamic field, but the COVID-19 pandemic has forced all businesses to pivot their strategies to fit the new reality. On October 14th at 11:00 AM EST, we hosted an interactive discussion where our panelists discussed the impact that COVID-19 has had on marketing. We framed our...